Timberland® is a North American brand who focuses in shoes and clothing for outdoot activities. The company started as the Abington Shoe Company, which was half aquired by the Swartz family in Massachussets in 1952. The name "Timberland" was only developed in 1973. Since then they made special boots, initially for lumberjacks (given that the Massachussets area had many men working in this field): the shoes had to be strong, durable and capable of protecting the men's feet. The first waterproof shoes produced by them were made in 1965, when the Swartz family introduced an injection-moulding technology to the footwear industry. This new technology fused soles to leather uppers without stitching, producing truly waterproof boots and shoes. Timberland® arrived in Brasil in 1996, brought by the major company Alpargatas.